Market Research

Our Market Research capabilities are centered on helping companies with Initial Concept/ Early R &D for product development, Product Launch and Market Penetration. The areas we focus are:

  • Advertising research
  • Brand research
  • Commercial eye tracking research
  • Cultural research
  • Buyer decision processes research
  • Customer satisfaction research
  • Demand estimation
  • Distribution channel audits
  • Internet strategic intelligence
  • Marketing effectiveness
  • Positioning research
  • Price elasticity testing
  • Sales forecasting
  • Segmentation
  • Online portals and social media
  • Store audits

 

Go-to-market strategy

Strategic Marketing strategy focuses WHO the company will go after and WHAT will they offer, the Go-to-Market strategy is a component of Strategic marketing and focuses on HOW the company will make it happen.